I know I’m super early, but I love this too much to hold it in any longer – the South by Southwest Festival is one of the coolest things about Austin, hands down. The festival is broken into 3 parts. It kicks off this year with the Interactive and Film portions of the festival (both start on March 13; the Interactive runs until March 17, and the Film until March 21.)
In 2008, Mark Zuckerberg (the founder of the social networking site Facebook), Frank Warren (from the online phenomenon PostSecret) and Jane McGonigal (an established game designer) were the keynote speakers for the Interactive fest. The Film fest showcased the hit films 21 and Forgetting Sarah Marshall, among many, many others.
Then. . .there is the music part. The SxSW Music Festival is undoubtedly one of the coolest fests to hit Austin, because it attracts people from all across the music industry, and also brings hundreds of bands into town, both big and small. In my three years at the music fest, I’ve had the honor of listening to Neil Young, Pete Townshend, and Lou Reed keynote, have listened to Iain Archer perform in a tiny Irish pub while the guys from Snow Patrol stood next to me, and ran into Teitur (literally) on my way to a show. On a personal note, I always love the fest, because it has always been on my birthday in past years. This is the first year where I will turn 22 two days before the music fest kicks off, but that’s OK – I’m just glad I’ll be 21 for the duration of the festival! (It helps, a LOT.)
A few bands have already been named for the 2009 Music Fest, including St. Vincent, Sage Francis and Anni Rossi. To keep up with all of the SxSW announcements of keynote speakers, performers and panel folk, you can follow them on twitter, but I think it’s more efficient to check out the Austin, TX Showlist and SxSW Baby!
One huge complaint about the festival is that it is incredibly expensive to attend, and that if you don’t have a badge or wristband, it’s almost impossible to get into shows. I always shell out the money for a badge, because – let’s be honest, this is all I do with my life. I paid $550 for my badge this year, which is definitely a huge sum of money that many can’t afford. Wristbands aren’t on sale yet, but they are usually upwards of $100, if memory serves me. *If* you just want to pay for a few shows, make sure you arrive at the venue REALLY, REALLY early – otherwise, you probably won’t get in. And if it’s a band like Vampire Weekend, who had so much buzz at the 2008 festival that honey came out of their noses, don’t bother; it is highly, highly unlikely you’ll make it in without a wristband or badge. What happens is, three lines are formed – a line for badges, a line for wristbands and a line for everyone else. The badge folk are let in first, followed by the wristband folk, and then everyone else. And as more and more badges show up, they’ll get trickled in to the already-moving lines. It can definitely seem unfair, but remember that badge people are usually industry people, and the bands really need them to see their sets and write about them/get excited about them, etc.
Keynotes should be announced soonish, so get excited about this festival! Hey, we start celebrating winter holidays way too early, why not celebrate an awesome music festival 3 months early?
How do you feel about SxSW? Lemme know!
-Caitlin